THE INFLUENCE OF ATTITUDINAL BRAND LOYALTY AND BEHAVIORAL BRAND LOYALTY TOWARDS PURCHASE INTENTION (A CASE STUDY OF KFC KISAMAUN, TANGERANG)

dc.contributor.author	Shannon, Kezhia
dc.date.accessioned	2019-08-26T05:02:54Z
dc.date.available	2019-08-26T05:02:54Z
dc.date.issued	2015
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/2056
dc.description.abstract	The objective of this research is to find out if there is significant influence of attitudinal and behavioral loyalty to customer purchase intention of KFC Kisamaun, Tangerang. This research is primarily focus on Chicken Fast Food Restaurant which is KFC and the sample customers are taken in KFC Kisamaun, Tangerang by using 200 respondents. The data was using quantitative analysis which also consists of validity and reliability test assisting by statistical tools such as SPSS V16.0 and Microsoft Excel with multinomial logistic regression method. The interpretation of this research has shown that the variables of brand loyalty dimension which is attitudinal and behavioral brand loyalty has a significant influence towards purchase intention of KFC.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Management;014201100005
dc.subject	Attitudinal Loyalty	en_US
dc.subject	Behavioral Loyalty	en_US
dc.subject	Brand Loyalty	en_US
dc.subject	Purchase Intention	en_US
dc.subject	Multinomial Logistic Regression	en_US
dc.title	THE INFLUENCE OF ATTITUDINAL BRAND LOYALTY AND BEHAVIORAL BRAND LOYALTY TOWARDS PURCHASE INTENTION (A CASE STUDY OF KFC KISAMAUN, TANGERANG)	en_US
dc.type	Thesis	en_US