THE INFLUENCE OF PERCEIVED VALUE TOWARDS CUSTOMERS SATISFACTION IN HOSTEL INDUSTRY (A STUDY OF DOMESTIC YOUNG ADULTS IN INDONESIA)

Abstract

Perceived value is one of the elements that can influence the customer satisfaction especially in the service industry. One of the examples of service industry is hospitality industry. In order to be able to formulate and develop the effective and suitable strategies, business developer expected to understand the customer satisfaction specifically in the context of what does the costumer perceived. To identify which one that is more preferable, this research measured the influence of Perceived value and its 4 aspects which are Image, Price, Technical Dimension and Functional Dimension; towards customer satisfaction. Quantitative approach was applied through Multiple Linear Regression method. The results of this study based on 300 respondents chosen by spreading the questionnaire to domestic young adults in Indonesia that already experience Hostel service found that Perceived Value in the form of Price is the most influential aspect that influence customer satisfaction towards hostel.