THE INFLUENCE OF LIBRARY SERVICE QUALITY TOWARDS STUDENT SATISFACTION OF ADAM KURNIAWAN LIBRARY (A CASE STUDY OF PRESIDENT UNIVERSITY CHINESE STUDENT)

Abstract

The purpose of this research was to investigate the influence of library service quality towards student satisfaction of Adam Kurniawan Library in President University. In this research, the researcher used quantitative approach to process the research, and data were collected by structured questionnaire from batch 2013 and 2014 Chinese students in President university. Total 101 questionnaires were spread and all of them are valid and reliable used in this research. Descriptive statistics, Multiple regression test, hypothesis test which included T-test (partial test) and F-test (simultaneously test) were employed to analyze influence of independent variables (tangibles, reliability, responsiveness, assurance and empathy) toward the dependent variable (student satisfaction). The data analysis uses the SPSS 16.0 to generate results. The main findings of this research show that tangibles, reliability, responsiveness, assurance and empathy have simultaneously significant influence toward the dependent variable (student satisfaction of Adam Kurniawan Library); The five independent variables has partial significant influence toward student satisfaction of Adam Kurniawan Library.