THE INFLUENCE OF TRANSPORTATION, DISTRIBUTION CENTER AND INVENTORY TOWARD LOGISTICS PROCESS OF MOBILE PHONE (A STUDY CASE OF PT VIVO COMMUNICATION INDONESIA IN BANDAR LAMPUNG)

Abstract

This research analysis “ the influence of transportation, distribution center and inventory toward logistic process of mobile phone ( a case study of PT Vivo communication Indonesia in bandar lampung)”. A survey was conducted 108 respondents with the filtering question. They are vivo promoters and sales in Bandar Lampung, traditional boss and staff in Bandar Lampung who have work together with vivo smartphone. There are three independent variables which are transportation, distribution center and inventory. Data analysis technique used multiple linear regression with least squares equation and test hypothesis using T-statistic for testing the partial regression coefficients and F-statistic to test the effect together with a significance level of 5%. It also tested the classical assumptions that included tests of normality, multicollinearity test, test of heterocedasticity and autocorrelation test. This shows the available data has been qualified using multiple linear regression equation model. The result indicate that distribution center (X2) has no significant influence toward logistic process. The variables transportation (X1) and inventory (X3) have significant positive influence to the logistic process.