Abstract:
This research analyzes the influence of marketing mix 7Ps which are product, price,
place, promotion, people, process and physical evidence toward the customer
satisfaction of telecommunication company: A case study Viettel Company in Viet
Nam. A survey was conducted on 100 respondents who have been using service and
product of Viettel Company. Data analysis technique used is multiple linear
regression with least squares equation and test hypothesis using classical assumption
test, t-test and F-test with significance level of 5% The result indicate that the
variables promotion, process and physical evidence significantly positive effect to the
customer satisfaction of Viettel. Coefficient of determination of all independent
variables toward dependent variable in this study of 96.1% while the remaining is
3.1% be affected by other factors not in clued in this research model.
