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FACTORS CONTRIBUTING FOOD CHOICE BETWEEN LOCAL AND FOREIGN RESTAURANT IN JAKARTA

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dc.contributor.author Lingga, Bryan
dc.date.accessioned 2019-08-28T08:39:42Z
dc.date.available 2019-08-28T08:39:42Z
dc.date.issued 2015
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/2132
dc.description.abstract This research was done to determine the factors that influence food choice in Jakarta. Food choice is between local restaurant and foreign restaurant. The problem of this research is the number of foreign restaurant increases every year. Even if the number of local restaurant is much bigger than the foreign restaurant, the sales turnover of foreign restaurant is much bigger than the local restaurant. The objective of this research is to find out what factors that affect people in choosing their food. The data of this research was generated by distributing questionnaires to the population of people who are in age 17 – 25. The data is analyzed quantitatively using the validity test, reliability test and factor analyze. The data passed reliability test, validity test and factor analyze. The factor analyze consists of Correlation Matrix, Anti-Image Matrices, Factoring and Rotating. The analysis shown that all four variable has positive impacts on food choice. All four variables are “food quality”, “food quantity”, “food safety”, and “culturally acceptable”. There are three new factors formed as the result of this research which are “healthy”, “clean”, and “famous”. en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Management;014201100210
dc.subject food choice en_US
dc.subject food quality en_US
dc.subject food quantity en_US
dc.subject food safety en_US
dc.subject culturally acceptable en_US
dc.title FACTORS CONTRIBUTING FOOD CHOICE BETWEEN LOCAL AND FOREIGN RESTAURANT IN JAKARTA en_US
dc.type Thesis en_US


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