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THE INFLUENCE OF MARKETING MIX (7PS) TOWARD CUSTOMER SATISFACTION (A CASE OF VIETTEL COMPANY IN HA NOI CITY)

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dc.contributor.author Viet, Lam Quoc
dc.date.accessioned 2019-08-29T10:42:07Z
dc.date.available 2019-08-29T10:42:07Z
dc.date.issued 2015
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/2169
dc.description.abstract This research analyzes the influence of marketing mix 7Ps which are product, price, place, promotion, people, process and physical evidence toward the customer satisfaction of telecommunication company: A case study Viettel Company in Viet Nam. A survey was conducted on 100 respondents who have been using service and product of Viettel Company. Data analysis technique used is multiple linear regression with least squares equation and test hypothesis using classical assumption test, t-test and F-test with significance level of 5% The result indicate that the variables promotion, process and physical evidence significantly positive effect to the customer satisfaction of Viettel. Coefficient of determination of all independent variables toward dependent variable in this study of 96.1% while the remaining is 3.1% be affected by other factors not in clued in this research model. en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Management;014201100226
dc.subject Telecommunication network en_US
dc.subject Product en_US
dc.subject Price en_US
dc.subject Place en_US
dc.subject Promotion en_US
dc.subject People en_US
dc.subject Process en_US
dc.subject Physical Evidence en_US
dc.subject Customer Satisfaction en_US
dc.title THE INFLUENCE OF MARKETING MIX (7PS) TOWARD CUSTOMER SATISFACTION (A CASE OF VIETTEL COMPANY IN HA NOI CITY) en_US
dc.type Thesis en_US


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