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THE ENHANCEMENT OF CAPITAL MOBILIZATION IN BANK FOR INVESTMENT & DEVELOPMENT OF VIETNAM (BIDV)

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dc.contributor.author Ly, Nguyen Khanh
dc.date.accessioned 2019-09-05T06:05:12Z
dc.date.available 2019-09-05T06:05:12Z
dc.date.issued 2014
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/2246
dc.description.abstract Demand for using mobilized capital is greatly increasing in Vietnam and this presents a major obstacle for Bank for Investment and Development of Vietnam (BIDV). While measurements have been quickly implemented, the general sentiment of uncertainty persists, further causing problems for commercial banks. This research first identifies and analyzes the factors that influence to the enhancement of capital mobilization in BIDV in particular. It then discusses the related of these factors such as “marketing, interest rate, distribution network and security” toward the enhancement of capital through a questionnaire survey. The survey is conducted on 101 individual customers who are depositing in BIDV. Based on thorough analysis of multiple regression method, it indicated that “interest rate” and “security” are the most effective factors toward enhancement of capital. Contrast, “marketing” and “distribution network” don’t affect upon BIDV’s capital mobilization. In sum, it is concluded that marketing and distribution network services of BIDV need to improve more. en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Management;014201000264
dc.subject words en_US
dc.subject banking en_US
dc.subject capital mobilization en_US
dc.subject interest rate en_US
dc.subject security en_US
dc.subject marketing en_US
dc.subject distribution network en_US
dc.title THE ENHANCEMENT OF CAPITAL MOBILIZATION IN BANK FOR INVESTMENT & DEVELOPMENT OF VIETNAM (BIDV) en_US
dc.type Thesis en_US


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