PROMOTION USED TO ATTRACT COSTUMER ( A CASE STUDY OF LYON RESTAURANT)

Abstract

Promotion is the tools that the company uses to deliver the information to the consumer. Promotion is one important thing that we have to aware because if the promotion is not clear and not eye catching, the consumer will not aware to the products that the company sells. Every company always uses promotional strategy in case to sell their product and to make people aware of the product. There are many kinds and media that companies using to promote their product. Company usually using media and internet to promote their products, besides that the successful of the product usually depends of the consumer itself. The research objectives in this thesis are to know the media that most uses by consumer and to know how promotion can make consumer come to Lyon Restaurant. The methodology that has been used in this thesis is quantitative analysis with observation, interview and questionnaire as the research instrument. Researcher done observation to investigate the location, done interview with the restaurant manager to know the promotion that they have and spread the questionnaire to the costumer to collect some data to be analyzed. From the interview and questionnaire researcher get the information that there are 3 promotions during November, but Researcher only discussed 1 potential promotion during November which is Micheline Chef Star Michel Portos Promotion. From the questionnaire, there are 47% who said that they know the promotion from their friends and colleagues. The true intension of the guests who coming to Lyon Restaurant is not only for having some food and drink in the restaurant, but they also do something else like meeting, chatting with friends and family, enjoy the restaurant’s atmosphere. They do those activities in Lyon Restaurant because the restaurant atmosphere and the location are suitable with their lifestyle. So the customers who come to Lyon Restaurant are not only fulfilling their hunger but also for their lifestyle.