Abstract:
This study was about the dominant factors determining customers’ choice of LOJAI online shopping. And ecommerce has experienced rapid growth since the early years in Indonesia. It is significant to find out the factors that influence the customer choice of LOJAI. In this thesis, the researcher used questionnaires with Likert scales and 70 samples as qualitative method and SPSS 19.0 to analyze the collected data as quantitative method. The researches set up 3 independent variables that might influence customer choice of LOJAI. From the outcome of research, the researcher found out among the three variables. Promotion feature and payment is the main factors that influence customer choice of LOJAI. Whereas delivery is has no significance influence of customer choice of LOJAI. So LOJAI should pay more attention on payment method and promotion feature. And do not pay a lot for our six hour delivery. At last, as time and area limitation, the research did not cover all factors. The researcher hopes there are many researchers to enrich this research and find our more factors and offer good suggestions for the ecommerce of Indonesia.
