RELATIONSHIP BETWEEN ADVERTISING COST TOWARD CUSTOMER GROWTH OF PT. BANK SYARIAH MEGA INDONESIA

Abstract

Syariah Bank as one of the banks that the main business activity is based on the syariah principal that not giving an interest or in syariah terminology is called as riba. Nowadays the syariah bank has going develop rapidly it is describing by the positive growth of customer in the syariah bank every year, according to the kotler(2003) Promotion have an important role toward customer awareness, one component of promotion mix is advertising so according to the background above The purpose of this research is to analyze the relationship between advertising cost and customer growth in PT. Bank Syariah Mega Indonesia. This research is using secondary data from PT. Bank Syariah Mega Indonesia about advertising cost total amount of customer account The research tool that being use for this thesis are Simple linear regression analysis that r = 0.381. That number is indicate that correlation between advertising cost and customer’s growth has a strong relation and positive. As a result of the research that researcher has been done, there are a strong and positive correlation between advertising cost and customer growth in the syariah bank.