STRATEGIES FOR IMPROVING STAFF INVOLVEMENT IN CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IN INTERCONTINENTAL JAKARTA MIDPLAZA

Abstract

Corporate Social Responsibility is a concept in business world and it consists of the number of growing company which began to think their impacts on society at large, primarily because guests are becoming more aware of corporate activities in around the world. Before designing the CSR activities, company should decide the vision and mission of the program held to make the existence of the program and ensure all staffs participate well in the activities. For the business, CSR can be a source of opportunity, innovation, and competitive advantage while at the same time providing with the opportunity to actively contribute to the sustainable development. Organizations consider environmental, social, and broader economic questions in connection with their core operations unleash innovations and deliver better financial return. Many companies also add a charitable aspect to their CSR program. For example, InterContinental Jakarta MidPlaza held an event called CSR goes to Planting 1000 Trees which the objective is to prevent the global warming. Of course, the most important aspect in the CSR program is staff participation in term of making the program successful. Staff participation could be direct participation such as staffs compete each other to join the program (due to the quota of the participants are limited) and material donation such as when the earthquake in Japan giving the donation as salary deduction to be donated. This thesis will discuss the research of the researcher did to determine the staff participation in Corporate Social Responsibility program and conducted by qualitative program, where the result of the research came from observation and personal experience. Both of the result are compared each other and also the result is also being compared with the theory related to the thesis. Besides, the result of research can be used as reference for the company and as inputs for the management.