THE IMPACT OF COST, ACADEMIC AND REPUTATION, GEOGRAPHICAL FACTOR, AND OTHER’S INFLUENCE IN CHOOSING PRIVATE UNIVERSITIES IN INDONESIA BY 12TH GRADE STUDENT (A CASE STUDY OF YOS SUDARSO KARAWANG SENIOR HIGH SCHOOL INDONESIA)

Abstract

People’s awareness about higher education has change nowadays. They have realized the importance of higher education in order to compete with other people in job level. A lot of researches about higher education have been made because of this. Based on the past research, the researcher is triggered to do research about higher education. The researcher has analyzed that there are several factors that affecting the student’s decision to choose private universities in Indonesia, such as cost, academic and reputation, geographical factor and other’s influence. The respondent for this research are the 12th grade students of Yos Sudarso Karawang Senior High School. The focus of this research is to find out whether cost, academic and reputation, geographical factor,and other’s influence, influencing the 12th grade students of Yos Sudarso Karawang decision’s to choose private university in Indonesia/ And which variable is the dominant one. . In conducting the research, the researcher using questionnaires to collect the data. The questionnaires were spread to the the 12th grade students of Yos Sudarso Karawang Senior High School. The method used for analyzing the data gathered was multiple regression. F-test and t-test were used to test the hypothesis with confidence level of 95%. These methods were used to find out the dominant factor that affecting the student’s decision and which variable is the dominant one. The finding of this research is the 12th grade students of Yos Sudarso Karawang Senior High School consider academic reputation as the factor that strongly influencing their decision in choosing private universities in Indonesia. Despite academic reputation is the most dominant one, other factors in overall have some parts in affecting the 12th grade students of Yos Sudarso Karawang Senior High School ‘s decision, eventhough partially they have no significant influenced on Yos Sudarso Karawang 12th grade student’s decision.