Abstract:
The aim of this research is to analyze the supply focus of Tanah Abang wholesalers after the implementation of ACFTA, to indicate the main factor that Chinese products are preferred compare to local products, and the effect on sales level by seeing the sales pre- post (before ACFTA implemented and After the implementation of ACFTA).
The research methodology used in this research is the combination of Quantitative and Qualitative research method by using descriptive analysis. The data used in this research were primary data, which was gathered through questionnaires and supported by in-depth interview (informally) and literature review. The population was the wholesalers in Tanah Abang Market Blok A-B, specifically the sellers at basement 2nd floor. The sample was chosen by using convenience sampling procedure and numbers of taken Samples are counted by using Slovin’s formula.
Since the implementation of ACFTA, there are an escalating numbers of Chinese imported goods in Tanah Abang market. The escalating trend of imported textile products from China causes most of the sellers having increasing on level of sales. From 100 respondents, there is some respondents have to face “the nightmare” of free trade. ACFTA became the scary specter for them because the sales level are decreasing 60% (overall lowest sale decreasing value) compare to the periods before ACFTA executed, while the luckiest respondents is having 90% (overall highest sale increasing value) increasing on sales after the implementation of ACFTA. Product’s price is the main causes of Chinese products are preferred in the market instead of other factors such as quality, designs, brand, etc.
The result of this research is expected becoming reflection and point of consideration in decision making especially in case of sales and response towards the threatening of the entry of Chinese products. Specific for the wholesalers in Tanah Abang Market expected can define wisely the supply focus (product’s origin) as the preference of customers in the market. For local textile producers, the results of this research is expected aware Indonesian them to produce more competitive textile products especially in terms of prices and designs. Finally, for further research, he researcher also expects this research can be expanded or developed by other researchers by using other factor (instead of ACFTA) that causes the increasing or decreasing the sales level of wholesalers in Tanah Abang Market.
