THE DOMINANT PERCEPTION AMONG OVERSEAS STUDENTS ON PRESIDENT UNIVERSITY BEING AN INTERNATIONAL UNIVERSITY

Abstract

The objective of this thesis is to find out the perception of overseas student whether president University is perceived by them as a international University. The reason that the researcher writes this thesis is that there are many overseas students think that President University isn't international University, thus this research is basically to find out those reason. Through the research, students can have the deeply understanding what are the international university standards (base on different authors opinion) and also brand equity concept. President University can use this research for improvement and also as a feedback from the students. This research use quantitative method to get the answer for the problem. Based on the quantitative research method, a questionnaire was conducted to do the survey and collect data from President University overseas student‟s batch 2007 and 2008 (according with the criteria). Base on the criteria, the population for the research was fifty (50) students, which forty (40) was the total example taken by the researcher for the study. Base on the analysis of the data, the result concluded on average, both 2007 and 2008 overseas students at President University, depict uncertainty perception regarding whether President University is an international university. The researcher recommends several measures regarding these study findings. First recommendations is for the university and also overseas students to conduct further studies on this field or topic about overseas students perception about President University, any topic will be helpful for the university itself, due of its position in the market, such as an international university.