ANALYSIS THE DOMINANT FACTORS OF VOLVO CAR’S SALES

Abstract

The objectives of the study are to define the factors, which affected the decreasing number of sales Volvo Cars in Indonesia during 2009, to know the factors that influence the sales of Volvo cars in Indonesia and to know the factors that need to be improved to increase the number of Volvo’s sales in Indonesia. The reason of the study is because in Indonesia, there are many people are mobility people who needs car every single activities. The Volvo because Volvo was a good brand that has been decreased since 2005-2009. The significance of study is to know the strategy to increase the domestic market of Volvo cars in Indonesia, because the number of Volvo is decreasing dramatically since 2005-2009. The scope and limitation is the owner of the Volvo cars in Jakarta. And the population since 2005-2009 are 359 people. Research method that the researcher uses is Multiple Regression. This use to analyze the entire variable which can affect to the customer satisfaction of Volvo owner cars. The conclusion is the customer satisfaction of Volvo cars can be explained with the features variable and the aesthetics variable. And the other variable is not significant with the Y variable.