FACTORS INFLUENCE THE INTENTION TO USE INTERNET BANKING IN VIETNAM

Abstract

This thesis reports the findings of a study issues concerning the adoption of internet banking in Vietnam. This study investigates customers’ adoption within the context of Vietnam Internet Banking services and research framework is based on the extension of Technology Acceptance Model with theory of Planned Behavior and Trust. Theory was developed to identify factors that would influence the adoption of internet banking. The framework includes Perceived usefulness, Perceived ease of use, Trust, and intention constructs. Survey was conducted to gather the data. Multiple Linear Regression Model was used to examine the entire pattern of inter-correlations among the constructs and to test related propositions empirically. Results show that Perceived usefulness, Trust significantly influence customers’ intention toward adopting internet banking. Theoretical contributions and practical implications of the findings are discussed and suggestions for future research are presented.