SERVICE QUALITY OF TRADE UNION UNIVERSITY IN VIET NAM

Abstract

This research is aimed to examine “SERVICE QUALITY OF TRADE UNION UNIVERSITY IN VIET NAM”.The researcher wants to explore the service attributes primary services and supported services, which potentially influence the perceived satisfaction of Laos students’ Batch 2009-2011the most while studying Bachelors Program at Trade Union University The select variables are based on service quality theory. Regression results indicate that there are nine dimensions, which are Input(Inbound Logistic), Process(Operation), Output(Outbound Logistic), Marketing and Sale, Other Service, Infrastructe, People, Technology, Procurement and it have significant effectstudents’ Perceived Satisfaction In Service Quality through F- Test method. The researcher believes that customer satisfaction is related with the quality of service, and measuring can be used like an advantage for quality improvement. To archive this, the researcher is prepared to present some theoretical background about quality, some tools for quality improvement, and some tools for measuring customer satisfaction. The researcher will use the primary data through 71 questions to survey to Laos’s student still study in Trade Union University and program SPSS for analysis the data collected. The researcher found that there are two variables which have a significant influence on service quality. They are Infrastructure and Procurementvia T – Test method.