THE ANALYSIS OF EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, SERVICE QUALITY, AND WORD OF MOUTH TOWARDS REPURCHASE INTENTION IN IKEA ALAM SUTERA

Suardi, Razin Fajri Panyigi

Home
→
05. Undergraduate Theses
→
School of Business
→
Management
→
2019
→
View Item

dc.contributor.author	Suardi, Razin Fajri Panyigi
dc.date.accessioned	2020-10-09T06:40:53Z
dc.date.available	2020-10-09T06:40:53Z
dc.date.issued	2019
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/2903
dc.description.abstract	The purpose of this research was to find out the influence of experiential marketing, emotional branding, word of mouth and service quality toward repurchase intention. A total of 145 valid online questionnaires were obtained to empirically test the structural model of the research. Experiential marketing, emotional branding, service quality and word of mouth were considered to be the independent variables while repurchase intention was considered to be the dependent variable. Finally, the result confirmed that experiential marketing, emotional branding, service quality and word of mouth as the independent variables in this study partially and simultaneously had significant influence towards repurchase intention on IKEA Alam Sutera. Moreover, the adjusted R squared obtained from the data analysis was 0.707 or 70.7%.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Management;014201500171
dc.subject	Experiential Marketing	en_US
dc.subject	Emotional Branding	en_US
dc.subject	Word of Mouth	en_US
dc.subject	Service Quality	en_US
dc.subject	Repurchase Intention	en_US
dc.subject	IKEA Alam Sutera	en_US
dc.title	THE ANALYSIS OF EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, SERVICE QUALITY, AND WORD OF MOUTH TOWARDS REPURCHASE INTENTION IN IKEA ALAM SUTERA	en_US
dc.type	Thesis	en_US