ANALYSIS THE BUYING DECISION OF HUAWEI MOBILE PHONE IN CIKARANG (A case study of Chinese students in President University)

Abstract

This study is analysis why President University Chinese Students bought Huawei mobile phone in Indonesia. This research focused on Chinese students study in President University in Indonesia. As we know, Huawei is a famous brand from China, and this company is one of the most popular in China. This research tried to determine the factors that influence Chinese consumers choose Huawei mobile phone. The researcher according to analysis variable factors Appearance(X1), Price(X2), Quality(X3), Technology(X4) to find the main factor that influence consumer decision(Y). In this study, data were collected through questionnaires to 90 Chinese student using Huawei via simple random sampling method to determine the response of respondents of each variable. Then analyze the data obtained in the form of quantitative analysis. Quantitative analysis include validity and reliability test, weighted mean, the classic assumption test and multiple regression analysis to test the hypothesis through F-test, T-test and coefficient of determination (R²). From the results of the analysis found the main factor influence Chinese students to choose Huawei mobile phone is price, quality and technology. Therefore according to the results that the researcher got from this study is that the better price, quality and technology that Huawei company can offer to their customers will increase the sales especially by Chinese students in President University.