THE INFLUENCE OF CREDIT CARD OWNERSHIP, STORE PROMOTIONS AND STORE ENVIRONMENT ON CUSTOMERS’ IMPULSE BUYING BEHAVIOR IN SOUTH JAKARTA MALLS

Abstract

For the past years, Indonesia is included in the top five globe shopper nations. This is shown by the growing number of shopping malls and transaction value of credit card in Indonesia, in which this conditions can stimulate the urge of customers for doing impulsive or sudden purchasing. This research aimed to analyze the influence of credit card ownership, store promotions and store environment on customers’ impulse buying behavior in South Jakarta Malls. The data were analyzed using multiple linear regression analysis based from the primary data collected from questionnaire spread to 100 malls’ visitors in Kota Kasablanka Mall and Gandaria City Mall. Based from the result, it is shown that credit card ownership and store promotions have positive significant influence on customers’ impulse buying behavior, while store environment has negative significant influence. All three variables simultaneously influence the customers’ impulse buying behavior.