FACTORS INFLUENCING PURCHASE DECISION IN ONLINE SHOPPING AMONG PRESIDENT UNIVERSITY STUDENTS

dc.contributor.author	Yilin, Zhu
dc.date.accessioned	2020-10-27T08:05:36Z
dc.date.available	2020-10-27T08:05:36Z
dc.date.issued	2016
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/3117
dc.description.abstract	This research mainly tries to identify the factors influencing purchase decision of online shoppers (especially for college students) and factors which need to be improved by e-commerce websites. This quantitative research was carried out on a sample of 100 respondents and the responses were analysed using SPSS 22.0. SPSS 22.0 test was applied to find out the significant differentance between the financial, time , website and product factors. The results of the survey analysis can show that time, website and product factors inﬂuencing purchase decision of college students, while financial factor has not significant influence toward college students’ purchase decision in online shopping.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Management;014201300177
dc.subject	Online shopping	en_US
dc.subject	E-Commerce	en_US
dc.subject	Quantitative Research	en_US
dc.subject	Purchase decision	en_US
dc.subject	Factors	en_US
dc.title	FACTORS INFLUENCING PURCHASE DECISION IN ONLINE SHOPPING AMONG PRESIDENT UNIVERSITY STUDENTS	en_US
dc.type	Thesis	en_US