Abstract:
This research purpose to know the influence of consumer trust level and
perceived risk towards online purchase decision on the website
www.orionjersey.com. The sample method that used in this research is nonprobability sampling method as much as 200 people from the population group of
consumers that already purchase the jersey on www.orionjersey.com. Data
collection technique use questionnaire, meanwhile analysis use multiple
regression analysis. Where, before the researcher do the regression analysis, the
researcher do the validity and reliability testing on questionnaire and classic
testing assumption. The analysis results shown that there is a positive and
significant influence of consumer trust level toward online purchase decision and
there is a negative and significant impact of perceived risk toward online
purchase decision. A positive regression coefficient value of consumer trust level
shown that a greater consumer trust level then the online purchase decision of
jersey also greater, although the greater perceived risk caused a smaller online
purchase decision of jersey.
