Abstract:
This research has six independent variables, individual demands,
consumers’ attitude, price, product quality, web trust, information quality, and
one dependent variable, consumers’ purchase decision. The objectives that set
for achieving the goal and focus of this research is to find out to what extent
individual demands, consumers’ attitude, price, quality, web trust, and
information quality influence consumers’ purchase decision. The question
issues in this research is to what extent do individual demands, consumers’
attitude, price, quality, web trust, and information quality influence consumers
purchase decision? The limitation for this research is Jakarta City, with males
or females who had at least once shopped online through facebook. The
respondents should be at least 15 years old. In this research, the researcher use
quantitative analysis. The result of this research is product quality factor has
the most dominant influence for consumers to purchase products through
online. It means that even consumers buy products that they cannot see
directly; they still concern about the detail description of the products to
imagine the quality.
