BUSINESS PLAN FOR RANA WARNA BRANDING DESIGN SOLUTION

Abstract

The increasing of creativity and new innovation of business idea encourages the growth of creative industry in Indonesia. Refer to Ministry of Tourism and Creative Economy, the meaning of creative industry is an industry that derived from the utilization of creativity, skill, and talent of individual to create prosperity and jobs (Indonesia Kreatif, 2014).There are 15 subindustries in creative industries such as Architecture; Design; Film, Video, & Photography; Fashion; Music; Handicraft; Culinary; Publisher & Printing; Advertising; Interactive Game; Art Performance; Art; IT; and TV & Radio (Indonesia Kreatif, 2014). From these sub-industries, Rana Warna chooses Architecture, Design, Photography, Printing, and Advertising. All of these will be our services in Rana Warna. But we are not the only one player in this industry. There are many competitors who run this business industry. Therefore, we narrow the scope of customers. That is new established and developed culinary business owner in Surabaya. It used to maximize our performance. Beside the customer who comes from the surrounded of Surabaya, we also offer the service tothe outside cities. We have two types of channel that is offline and online. In this design service, we provide several design categories such as logo, stationary, brochure, label, banner, packaging, media online, catalogue, and interior. In addition, we also provide food photography and digital printing service in cooperation with the other vendors. The founders need initial capital to realize this business idea. The amount of initial capital is 66 million rupiahs. This capital uses to buy website, office equipment, promotion tools, and money supplies. Source of this capital comes from all of founders with equal amount. In the first year, Rana Warna has profit target 33, 460,724 Rupiahs which comes from Pro Forma Income Statement and it will increase in the next year. Growth target for second year is 5%, third year is 10%, fourth year is 15%, and fifth year is 20%. There are several investment criteria to examine the feasibility in this business namely Net Present Value (NPV), Payback Period and some of ratios. The amount of NPV is 233,440,602 Rupiahs which comes from total PV Cash Flow for 5 years decrease with total investment. For Payback Period, all capitals in this business can be returned in the seventh month of operation. The calculation of Payback Period comes from PV Cash Inflow for 5 years. Each analysis of ROE, Asset Turnover, Equity Ratio, and Dividend Payout Ratio shows that this business is feasible to run.