BUSINESS PLAN OF LELAKI BARBERSHOP

Abstract

Lelaki Barbershop moved in the barbershop industry. Lelaki Barbershop offer barbershop services that appropriate and have a certain quality for men who maintain and take car of their apperance by giving an attractive barbershop experience, answer customers needs and wants, and also care about the society and the environment through suistainable business system. Most of men usually maintain their hair model that suits their preference. To get a result that suits their preference, men usually use a media to communicate their style to their barber, for instance their own photograph, pictures, or megazines. However, sometimes the result doesn’t meet their expectations. In this industry, Lelaki Barbershop faces a lot of competitors, both from the same geographic area and target market. Lelaki Barbershop generates revenues by delivering services to the customers.The services are hair cut, hair wash, creambath, beard shave, half body massage, and hair tonic. Lelaki Barbershop must take concern to stake holders that are related in this business.The stake holders in this business are owners, employees, suppliers, customers, and competitors. Lelaki Barbershop will open on R.A Fadilah Street, Cijantung 3, East Jakarta. In the future, Lelaki Barbershop will developtheir business by increasing the number of new customers and employee. To achieve this goal, Lelaki Barbershop has designed new product and services, marketing, operational, human resources, and financial plan for next five years. Lelaki Barbershop will add some features, such as reflexsology, sell snacks, soft drinks and pomade. Lelaki Barbershop also has plans to develop home-made products after the fifth year to get another revenue stream besides deliver services to the customers.The number of employee also will be increased; especially barbers and therapist.The capacity of the services must be improved in order to meet the customers demand.