THE IMPACT OF MANAGEMENT CHANGE ON KUTA CENTRAL PARK HOTEL’S PERFORMANCES

Abstract

Does management change affect the number of occupancy, number of room rate, average room revenue, and room revenue in Kuta Central Park Hotel from 2012 – 2013? These all are the main questions in this research that will be explored. What is management change and what is the impact of management change on one particular hotel‟s performance? All the questions are related each other. From these questions, it can be seen in one particular hotel‟s performance there are several factors that should be paid more attention at, since these factors are used to measure the performance of the hotel itself. Later, this research will explore more about management change, factors that related, and the impact to the hotel itself. This study was conducted to analyze what are the impacts of management change into Kuta Central Park Hotel‟s performances. There are 4 points that will be focused on, which are occupancy, room night, average room rate, and hotel‟s room revenue. All the data was came from Kuta Central Park Hotel daily report from 1st week of February 2012 – 2nd week of August 2013. Since this hotel changed its management at 1st February 2012, the data will be divided into 2 parts, which are after and before management changing process. First part was from 1st week of February 2012 – 2nd week of August 2012 and the second part was from 1st week of February 2013 – 2nd week of August 2013. Independent sample t-test was used to conduct this research with 95% degree of mistake. After the research being conducted, the result shown that 3 from 4 hypothesis were significant and one of them was not. From the SPSS calculation result, occupancy, room nights, and room revenue were significant with the hypothesis which meant that those 3 factors are affected hotel‟s performance. On the other hand, average room rate was not significant with the hypothesis, based on the SPSS calculation result. It can be concluded that average room rate was not affected hotel‟s performance in this research.