BUSINESS PLAN OF SRIWEDARI DAYCARE

Abstract

Introduction The daycare service industry is a potential business in metropolitan city where in family there are two income parents. Due to parents have to work, as a result there is not adequate of time to parent care the child in whole day. So daycare could be a solution for parent in order to give education, nurture, and healthcare during they work. Company Description Sriwedari Daycare is a full service child care and child class that cares for infants to toddlers from age four months to four years. It is located at Jalan Singa Raya Block 19 Cikarang baru, Jababeka. Jababeka is one of industrial city – it has a higher percentage of two income parents and the numbers of children are rising. Industry Analysis Sriwedari daycare will compete in under-umbrella of Education Department; division early childhood education. The structure of daycare is fragmented due to there are many kinds of early childhood education program such as kindergarten, and playgroup. Also the current situation of daycare is less of participation than both of two. The key success factors of daycare center are location access, safe and healthy environment, curriculum. Marketing Analysis Sriwedari daycare target market is on the upper end of the market, and two income parents that they are busy to work due to there is no adequate time to accompany the child in order to give education, nurture, and healthcare. The important of daycare service industry is how its serve safety and environment.

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Management Team and Company Structure Sriwedari daycare has a simple organizational chart as the representation of the responsibility and authority. The business will be led by Luthfi Basyiruddin Ahmad aged 20 supported with the partner PT. RICHINDO as trainer. Operations and Development Plan The operation of business will open from 06.30 am until 05.00 pm from Monday up to Friday. Financial Projections Sriwedari Daycare funds the capital in the amount of 150,000,000 which is collected by the owner and angel investor. It is used to rent a house for 3 years, training fee, purchase equipment, and renovation fee.