Abstract:
Following the rapid growth of the global telecommunication, Internet has becomes an
important channel for selling goods and services. Daily deals e-commerce has been
popular since the birth of XYZ and Groupon. Companies like XYZ distribute their
product and services entirely through website channels. If these channels are to be
usable, they have to be considered by consumers as effective and efficient. The
purpose of this research is to analyze the influence of electronic service quality
towards perceived value. Variables used in this research are based on E-S-Qual
theory, which are: Efficiency, System Availability, Fulfillment, and Privacy. In this
study, data were collected through questionnaires to 130 respondents using non
probability incidental sampling method to determine the response of respondents of
each variable. The research indicates that E-S-Qual has simultaneous significant
influence towards perceived value. Nevertheless, only two out of four variables,
System Availability and Privacy; which has partial significant influence towards
Perceived Value.
