Abstract:
We are now living in a technology era in which the technology develops rapidly,
not even the internet technology. Internet nowadays is not only used for the sake of
entertainment but for business as well. It can be a powerful tool to business firm to
sell their products including the Small Medium Enterprises (SMEs) in Indonesia.
However, researcher found that 9 out 10 SMEs went bankrupt in less than 3 years.
The most dominant factor is the marketing strategy. To this regard, this research
aims to analyze the difference of marketing strategy between the Search Engine
Optimization (SEO) on Google users and non-SEO users as the result to the
business success indicators. The data is collected by interviewing 2 SEO users and
2 non-SEO users which have clothing business. A cross-case analysis is used to
find out both similarities and differences and the effectiveness level of SEO on
Google as a marketing tool. In conclusion, the researcher found that SEO on Google
is an effective marketing tool for clothing SMEs.
