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THE INFLUENCE OF CELEBRITY ENDORSEMENT IN INSTAGRAM TOWARDS CUSTOMER BEHAVIOR AND PURCHASE INTENTION IN HEALTHY FOOD DIET BUSINESS
Nugraha, Rendika
;
Kunthi A. Kusumawardani
;
Vinda Octavianie
(
President University
,
2018
)
The Impact of President Election, Celebrity Endorsement, and Product Variation to Brand Image and Purchase Intention on Sang Pisang Business
Agustin, Lidia
;
Jony Oktavian Haryanto
;
Liza Agustina Maureen Nelloh
(
IPMI
,
2021
)
Analisa Peran Customer Online Review dalam Membangun Kepercayaan dan Minat Beli Konsumen pada Produk Perjalanan Wisata Indonesia
Permatasari, Anggraeni
;
Supeni A. Mapuasari
;
Eka Yuliana
;
Miftakhul Janah
(
Telkom University
,
2019
)
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Author
Agustin, Lidia (1)
Eka Yuliana (1)
Jony Oktavian Haryanto (1)
Kunthi A. Kusumawardani (1)
Liza Agustina Maureen Nelloh (1)
Miftakhul Janah (1)
Nugraha, Rendika (1)
Permatasari, Anggraeni (1)
Supeni A. Mapuasari (1)
Vinda Octavianie (1)
Subject
Purchase Intention (3)
Celebrity Endorsement (2)
Attitude Toward the Brand (1)
Brand Image (1)
Customer Online Review (1)
Customer Online Trust (1)
E- Tourism commerce (1)
President Election (1)
Product Variation (1)
Wonderful Indonesia (1)
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Date Issued
2018 (1)
2019 (1)
2021 (1)
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