Abstract:
The purpose of this project is to do redesign the visual identity of online shop Ratu
Lombok for becoming a well known local brand in Indonesia. This project is made
because Ratu Lombok brand is inconsistent and make this brand as a weak brand in
bran recognition which representing by logo, brand identity, packaging, and media
promotions. Most of the customers are hard to recognize and remember Ratu Lombok
logo and brand among others competitors. Ratu Lombok also does not use consistent
their corporate color which is purple, etc. they also have inconsistent, and less
attractive packaging among the competitors. Then, Ratu Lombok have less media
promotions and even they do it inconsistently by different style each, make the
promotions less effective. The researcher intend to create consistentcy visual brand
identity such as logo, corporate colors, attractive design packaging, media
promotions, and visual identity book guidance to maintain the visual brand after the
redesign and those can help Ratu Lombok for becoming a well known local brand in
Indonesia. The limitation of this project is just rebranding activity that related to
Visual Communication Design study.
