REDESIGN THE VISUAL BRAND IDENTITY OF ONLINE SOUVENIR SHOP RATU LOMBOK

Abstract

The purpose of this project is to do redesign the visual identity of online shop Ratu Lombok for becoming a well known local brand in Indonesia. This project is made because Ratu Lombok brand is inconsistent and make this brand as a weak brand in bran recognition which representing by logo, brand identity, packaging, and media promotions. Most of the customers are hard to recognize and remember Ratu Lombok logo and brand among others competitors. Ratu Lombok also does not use consistent their corporate color which is purple, etc. they also have inconsistent, and less attractive packaging among the competitors. Then, Ratu Lombok have less media promotions and even they do it inconsistently by different style each, make the promotions less effective. The researcher intend to create consistentcy visual brand identity such as logo, corporate colors, attractive design packaging, media promotions, and visual identity book guidance to maintain the visual brand after the redesign and those can help Ratu Lombok for becoming a well known local brand in Indonesia. The limitation of this project is just rebranding activity that related to Visual Communication Design study.