BETTER UNDERSTANDING THE 4THMARKET OF CHILDREN AS CONSUMERS

Haryanto, Jony Oktavian

dc.contributor.author	Haryanto, Jony Oktavian
dc.date.accessioned	2021-08-23T04:59:44Z
dc.date.available	2021-08-23T04:59:44Z
dc.date.issued	2020
dc.identifier.issn	2527-5852
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/3718
dc.description	FIRM JOURNAL OF MANAGEMENT STUDIES; VOL 5, NO.2 (2020), p. 200-204.	en_US
dc.description.abstract	Children are a big market with great potential. As reported by www.quora.com, for just the clothing market, the children’s market is approximately US$ 173.6 billion dollars. Some studiesrevealed that the market total for children reaches 80 billionUSD annually for 2019. According to Haryanto et al. (2015), the children’s market consists of three simultaneous markets, which are: First, the primary market, where children spend their money to purchase the products they like. Children’s spending is reflected from the data on the pocket money that is given to them by their parents. Data in Indonesia that was surveyed from Totally Awesome (a child-friendly advertisement and digital content platform) in 2016-2017 showed that for children between the ages of 4 and 14 years old, they receive an average monthly allowance of Rp 550,000. The money is mostly spent for meal (No. 1), drinks (No. 2), toys (No. 3), and snacks and books (No. 4).	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.subject	THE 4THMARKET OF CHILDREN	en_US
dc.subject	CONSUMERS	en_US
dc.title	BETTER UNDERSTANDING THE 4THMARKET OF CHILDREN AS CONSUMERS	en_US
dc.type	Journal Article	en_US