Abstract:
Purpose
With the tight competition among retailers that causes many retail stores are
closing down around the world, not to mention Indonesia, hence there is a need to
find ways how not only to sustain from the competition but also to become the
market leader. Therefore this study would like to address how to increase sales
from gaining more customers through satisfaction and purchase intention using
store attributes especially in supermarket industry
Design/Methodology/Approach
This study uses store attributes, satisfaction, and purchase intentions as its
constructs. Therefore a primary survey was conducted by using questionnaire that
is spread through social media. The questionnaire consists of screening questions,
demographic profiles, and the questions regarding the constructs with 51
statements to measure store attributes, satisfaction, and purchase intention. This
study uses 367 valid respondents that is gathered using purposive sampling. The
data are analyzed using a statistical software.
Findings
Through this study, it shows that store attributes have an influence on satisfaction
also satisfaction has an influence on purchase intention. However, store attributes
do not influence purchase intention directly, therefore store attributes would only
have an impact once the customers are satisfied.
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Originality/value
This study would like to study upon how certain dimensions in store attributes
would influence satisfaction and purchase intention. The dimensions that this
study used are adapted from previous studies with various industries in various
countries to create a new finding upon the supermarket industry in Indonesia.
