ECOLOGICALLY CONSCIOUS CONSUMER BEHAVIOR: STUDENT PERSPECTIVES AS A CONSUMER

Abstract

Purpose – This study was conducted in Indonesia to provide more information and resources on the environment issues. Researcher believe that starting with a small group in Indonesia would be a good choice, and the campus environment was an option, and President University was the choice for this research. Design/methodology/Approach – A survey containing several questionnaires are spread to President University Student. The questionnaires are spread to 207 people. The data collected were analyzed using Regression Linear with Statistical Software. Findings – This research finds that environmental concern has positive impact on ecologically conscious consumer behaviour, consumer characteristics has positive impact on ecologically conscious consumer behaviour, environmental concern and consumer characteristics simultaneously have positive impact on ecologically conscious consumer behaviour. Originality Value – The framework of this study is the first to be applied to targeting the President University Student.