FACTORS AFFECTING THE INTENTION TO USE GO-PAY: A PERSPECTIVE OF THE EXTENDED TECHNOLOGY ACCEPTANCE MODEL

Abstract

Purpose – The purpose of this study is to investigate perceived usefulness, perceived ease of use, trust, self-efficacy, perceived compatibility and subjective norm and customer behavior towards the implementation of mobile payment services (Go-Pay) both directly and indirectly. Design/ Methodology/ Approach – Based on the literature review, the determinants identified were self efficacy, perceived compatibility, subjective norm, perceived usefulness, perceived ease of use, trust and attitude. To conduct this study, 393 respondents responded to this survey, specially targeted for the people who have experience with using “Go-Pay” mobile payment from Jakarta, Depok, Bogor, Tangerang, Bekasi. The questions are sourced from existing research and adapted to the context of this study and distributed to respondents. Structural Equation Model (SEM) was used to test the hyphothesis based on the theoritical framework. Findings – The result indicates that self efficacy and perceived compatibility influence to perceived ease of use in using Go-Pay services. Perceived ease of use, perceived compatibility and subjective norm have significant impact to perceived usefulness. Perceived usefulness and trust are factors influence attitude towards using Go-Pay and the impact of perceived ease of use on attitude is insignificant. Attitude towards Go-Pay is the only one factors in this study that has a direct effect impact towards intention to use Go-Pay services and the direct impact of xix perceived ease of use, perceived usefulness and trust on intention to use is insignificant. Originality/ Value – The author believes that this is the first study using this model that integrated some variable on TAM to identify intention to use Go-Pay services in JABODETABEK.