Abstract:
Purpose
The purpose of this research is to find out the influence of website quality (website
design, service quality, and information quality) on emotion towards purchase
intention of individuals who purchase products from the website, living in Greater
Jakarta, Indonesia.
Design /methodology/approach
Quantitative research design was applied and survey was chosen as the primary
source in collecting data. A total of 400 were chosen by the judgmental sampling.
Structural equation model was chosen to measure the relationship among variables
after the data gathered were validated through construct validity and reliability.
Findings
This result shows that customer emotion is affected by website design and service
quality. However, it is found that information quality has no significant influence on
emotion. From the output, it shows that customer emotion gives significant influence
towards purchase intention.
Originality/value
There are similar researches that discuss website design and its influence on emotion
towards purchase intention. However, the author believes that this is the first research
that discusses website quality with dimension of website design, service, quality and
information quality that influencing emotion towards purchase intention.
