THE ROLE OF KOREAN FOOD FOUNDATION IN PROMOTING KOREAN FOOD IN THE REPUBLIC OF INDONESIA (2015 – 2017)

Abstract

The Republic of Korea (ROK) intended to introduce their country through food. They began practicing gastrodiplomacy by promoting Korean food to foreign countries under the Global Hansik campaign. ROK, through the Ministry of Agriculture, Food and Rural Affairs (MAFRA), established the Korean Food Foundation (KFF) to actively introducing and promoting Korean food to the international public. Among many countries, Republic of Indonesia (RI) is one of the targeted countries to promote Korean food. This thesis thus describes the role of KFF in promoting Korean food in RI during the year 2015 to 2017 in order to understand how ROK through KFF practicing its gastrodiplomacy. This thesis will use qualitative research method with books, journals, reports, and internet sources and will analyze in detail the practice of gastrodiplomacy conducted by ROK through KFF. This thesis concludes that in promoting Korean food in RI, KFF has play several roles which are the role of event promotion, education, and media promotion.