THE CONDUCT OF INDONESIA ECONOMIC DIPLOMACY THROUGH TOURISM PROMOTION TO SAUDI ARABIA (2015-2018)

Abstract

Economic diplomacy in practice in Indonesia become one of the priorities of foreign policy under the presidency of Joko Widodo - Jusuf Kalla. This diplomacy has been used by countries to achieve interests in this globalization era. The economic diplomacy practice can be analyzed in four phases, namely: Salesmanship, Networking and Advocacy, Image Building and Regulatory Resources. To achieve economic growth and prosperity for Indonesia, the government uses tourism as a tool to carry out economic diplomacy because it is considered to have stability to continue to develop and contribute to the Indonesian economy, especially GDP and foreign direct investment. In this thesis, Saudi Arabia was chosen as the destination country for Indonesia to carry out economic diplomacy practice through tourism promotion. Tourism promotion activities carried out in Saudi Arabia in the period 2015 - 2018 as many as 17 promotional activities will be analyzed into four phases of economic diplomacy practice. Through this analysis, it will show that Indonesia has implemented practical economic diplomacy through tourism promotion in the second (Networking and Advocacy) and third (Image Building) phases.