THE IMPLEMENTATION OF INDONESIA’S ECONOMIC DIPLOMACY THROUGH TOURISM PROMOTION IN REPUBLIC OF KOREA UNDER PRESIDENT JOKO WIDODO – JUSUF KALLA’S ADMINISTRATION [2015-2018]

Abstract

Economic Diplomacy is one of the options for the state in achieving its national interest in this globalization era. The practice of economic diplomacy could be the difference in each state according to the goals that they want to achieve, if the goals are the economic sector then it is focused towards the business – end areas, while if it is to achieve the political goals then it is categorized as power –play- end areas. The practice of economic diplomacy also could be analyzed through four phases, which are Salesmanship, Networking and Advocacy, Image Building and Regulatory advance. In the practice of economic diplomacy in Indonesia, the aims set by Indonesia’s government are to achieve betterment in economic growth and people's welfare. The tools utilized by the government are tourism, considering its stability and contribution to Indonesia's economic growth before. In enhancing the tourism sector, the government put their focus towards the promotion activities in their global market involving the private sector to increase the number of tourist visits that effective in increase GDP and FDI. One of the markets for Indonesia tourism promotion is the Republic of Korea that has been in bilateral relations with Indonesia for 46 years. In ROK, the implementation of economic diplomacy Indonesia conducted through 24 tourism promotion activities that are grouped into three types of the event named: Exhibition, Festival and Sales Mission/Direct Promotion from 2015 -2018. These 24 activities then, later on, were identified in line with phases two and three of economic diplomacy practice.