Abstract:
Tourism is an important sector in growing national economy. For Indonesia,
it stands as one of the top five contributors of foreign exchange. Therefore,
Indonesia works on developing its tourism. Many things have been done, especially
in Joko Widodo, seventh President of Indonesia, during 2015 until 2018, such as
building infrastructures and facilities to support tourist destination and also
conducting tourism promotion abroad. All agendas of tourism development are
done to pursue president’s vision and Nawacita number six. This writing is
focusing on one area of tourism development which is tourism promotion. Tourism
promotion is an interesting issue because when conducting it, Indonesia is also
conducting cultural diplomacy to pursue national interest and mutual
understanding. Moreover, this writing takes one specific country which is
Germany. Germany has good relations with Indonesia. In addition, the number of
German tourist arrivals to Indonesia is the biggest three among European countries.
Furthermore, there are big international exhibitions in German such as ITB Berlin.
Those platforms can be a useful platform for Indonesia in executing tourism
promotion along with attracting German tourist as well as conducting Indonesia’s
cultural diplomacy. Finally, this study uses qualitative methodology to analyse
official documents from Ministry of Tourism such as Ministry of Tourism
Performance Accountability Report and reports of tourism promotion program
implementation to prove that Indonesia’s cultural diplomacy can be done through
tourism promotion in Germany.
