THE EXPECTATION-CONFIRMATION MODEL TO PREDICT CONTINUANCE INTENTION TO USE E-BOOK AMONG GENERATION Z

Abstract

This study examined the relationship between confirmation, perceived usefulness, perceived ease of use, perceived enjoyment, satisfaction, attitude toward use, and continuance intention to use. The questionnaire was distributed to people who had used e-books, were born between 1997 and 2012, and lived in the JABODETABEK area. The Structural Equation Modeling method was utilized for hypothesis testing and path analysis to present analytical results, validating the proposed relationship between the variables. This study found a significant relationship between confirmation toward perceived usefulness, perceived ease of use, and perceived enjoyment, while perceived ease of use had a significant relationship with perceived usefulness. Satisfaction was also significantly influenced by perceived usefulness, perceived ease of use, and perceived enjoyment. Perceived enjoyment and perceived ease of use influenced attitudes towards use significantly. However, only satisfaction and attitudes towards use had a significant influence on the continuance intention to use. The researchers conducted a study of the continuance intention to use e-books by combining the Expectation-Confirmation Theory model, the Technology Acceptance Model, and Attitude Toward Use (Attitudinal Variable) to fully comprehend the factors that could predict the continuance intention to use e-books in Indonesia, which was still rarely explored in previous researches, if any.