FACTORS INFLUENCING INDONESIAN BORROWERS’ INTENTION TO ADOPT P2P INTERNET APPLICATIONS BASED ON UTAUT (A STUDY OF PT. CAHAYA MAS TEKNOLOGI INDONESIA CONSUMER)

Abstract

In recent years, P2P Internet loans have attracted a lot of people's consumer demand due to their flexible and convenient and low-threshold borrowing methods, which has sprung up in Internet finance. P2P Internet lending has become an important source of capital for Internet finance, and some countries even use P2P Internet lending as an important support for raising people's capital income. In Indonesia, online cash loans have also developed rapidly. With the development of Indonesian financial technology, OJK (OTORITAS JASA KEUANGAN) was also born, followed by the establishment of FINTECH INDONESIA, which specializes in Indonesian financial technology. So, it is very meaningful to study Indonesian borrowers. This study will analyze borrowers' using intention on P2P Internet lending application by smart phone based on Unified theory of acceptance and use of technology. The research tools are in the form of questionnaires. The formal questionnaires are based on the customers of PT. Cahaya Mas Teknologi Indonesia. The final valid questionnaires are: 100. The partial least squares-structural equation modeling (PLS-SEM) approach was used do the collected data analysis. The study found that integrated technology acceptance model in the Performance expectancy and Social influence have an impact on the intention of borrowers to use the P2P Internet lending platform. Finally, the researcher found the results of the Indonesian borrowers' using intention on P2P Internet lending applications, and this study also provide a reference for future research on Indonesian P2P financial technology.