Abstract:
Purpose
This research aims to analyze whether price, building and environment have
effect on purchasing decisions among residents in Grand Galaxy City, Bekasi
City.
Design/methodology/approach
Primary data using questionnaire is used for this quantitative research to residents
in Grand Galaxy City, Bekasi City with the total of 100 respondents. The result
of questionnaire was validated through validity and reliability test that resulted all
the statements (17 statements) were valid and reliable to be used for analyzed.
Meanwhile, to see the effect of price, building and environment towards
purchasing decision is used multiple linear regression method.
Findings
This research resulted price and environment have significant effect toward
purchasing decision while building has no significant effect on purchasing
decision.
Originality/value
This study analyzes the factors that influence household's decision to purchase a
house by taking a case study in Grand Galaxy City, Bekasi City. In terms of
method, this study adopts the approach used in some previous empirical studies.
The added value of this study compared with previous studies is the research
design used takes up an area of Bekasi City which is one of the buffer capital city
of Jakarta. This is interesting because household characteristics among Bekasi
City as the city of buffer capital city of Jakarta is different from household
characteristics discussed in previous studies. Results from this study is expected
to complete studies on the factors that affect households in buying a house in
Indonesia.
