Abstract:
Purpose
The purpose of this research is to find out the influence of website quality in
the dimension of website design, reliability, privacy security and customer
service towards customer satisfaction as well as the influence of customer
satisfaction towards repurchase intention.
Design/methodology/approach
Questionnaire of this research which include 25 questions was distribute to
404 respondents who are Chinese living in Indonesia more than 1 year. The
demographic factor was divided into gender, age, occupation and use times.
This research use validity teat to analyze factor and Cornbrash s alpha to test
the reliability. Use Structural Equation Model applied to test hypothesis.
Findings
This research has found that privacy and customer service have influence on
customer satisfaction. The result also shows customer satisfaction has
significant influence on repurchase intention. While the two factors which are
website design and reliability have no significant influence towards
repurchase intention.
Originality/value
This research is considering influence of website design, reliability, privacy
security and customer service on customer satisfaction and repurchase intention. In order to know more about Alibaba s Chinese customer in
Indonesia.
