Purpose – The purpose of this study is to find out factors that influence customer’s preferences of coffee shop in jabodetabek area. The variables used in this study to influence customer’s preferences are price, food ...

Cosmetic industry is a big business. The total sale of cosmetics worldwide in 2011 was about USD 426 billion. In the last 20 years, in average, cosmetic market has grown by 4.5% annually. In Indonesia, the sales of cosmetics ...