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ANALYZING THE APPROACH OF MARKETING AGILITY IN MARKETING AND THE TRANSFORMATIVE EXPERIENCES OF MARKETING PROFESSIONALS (THE CASE OF PT. TATALOGAM LESTARI)

Mendrofa, Yosua Samataro Tel. (President University, 2024)

This research is motivated by the need to understand the concept of marketing agility and its application in the context of PT Tatalogam Lestari, a leading company in the metal roof tile and light steel industry in Indonesia. ...

BUSINESS PLAN OF PASTIKET

Salviro, Fajar Sidiq (President University, 2024)

This business plan proposes the development of PASTIKET, a digital platform designed to revolutionize the Umrah travel industry. This innovative platform aims to facilitate efficient interactions between travel agencies ...

BEE-BOO APPLICATION : EMPOWERING MOTHER THROUGH AN ALLIN-ONE MATERNAL HEALTH PLATFORM BUSINESS PLAN

Putri, Tiara Whidi Suci Sukohadinoto (President University, 2024)

Beeboo is an innovative approach to support mothers throughout their transformative journey into motherhood. This journal explores Beeboo's comprehensive integration of pregnancy tracking, baby developmental training, ...

ENHANCING KATO HITA COFFEE SALES THROUGH DIGITAL AUGMENTED VITUAL (DAV) MACHINE

Faruq, Alam Nursalam Al (President University, 2024)

Long queues are a common issue in various businesses, including coffee shops. This is a frequent customer complaint experienced during visits, sometimes leading to dissatisfaction due to the inconvenience of crowded queues. ...

BEE-BOO APPLICATION : EMPOWERING MOTHER THROUGH AN ALLIN-ONE MATERNAL HEALTH PLATFORM BUSINESS PLAN

Junaedi, Renaldy Candra (President University, 2024)

Beeboo is an innovative approach to support mothers throughout their transformative journey into motherhood. This journal explores Beeboo's comprehensive integration of pregnancy tracking, baby developmental training, ...

ENHANCING KATO HITA COFFEE SALES THROUGH DIGITAL AUGMENTED VITUAL (DAV) MACHINE

Palinggi, Wasty (President University, 2024)

Long queues are a common issue in various businesses, including coffee shops. This is a frequent customer complaint experienced during visits, sometimes leading to dissatisfaction due to the inconvenience of crowded ...

THE IMPACT OF POSITIVE EMOTIONS ON IMPULSIVE BUYING: THE MODERATING ROLE OF SALES PROMOTION AT MATAHARI.COM

Fauzi, Muhamad Ridwan (President University, 2024)

This study investigated the impact of price consciousness, hedonism, and fashion interest on positive emotions and subsequent impulsive buying behavior among Matahari.com customers. Data from 215 participants were analyzed ...

HI PROFESSIONAL (HI PRO)

Fitriani, Reni (President University, 2024)

This paper presents the master's final project of HI PRO, a technology-based consulting and learning platform that aims to accelerate the business growth of entrepreneurs in Indonesia and around the world. The paper ...

ANALYSIS OF FACTORS INFLUENCING GEN ZUNIVERSITY STUDENTS’ SAVING AWARENESS

Merdekawati, Neli (President University, 2024)

This research was conducted to determine the factors that influence the savings awareness of university students Gen Z in the Cikarang area. The population in this research is Gen Z born in 1997 - 2012 distributing ...

THE APPLICATION OF NADLER-TUSHMAN CONGRUENCE MODEL & PORTER’S FOUR CORNER ANALYSIS IN EXAMINING THE PERFORMANCE OF MUSIC SCHOOL IN THE MIDST OF DIGITALIZATION & GROWING MARKET (THE CASE OF MEDAN MUSIK)

Telaumbanua, Lorenzo Ricsamana Sawato (President University, 2024)

Music Industry is not a realm that can be underestimated, whether it is for personal enjoyment, livelihood, or a source of income that is quite calculated for a country when viewed from a macroeconomic perspective. The ...

THE IMPACT OF SERVICE QUALITY, CUSTOMER SATISFACTION, WORD-OF-MOUTH, ON BRAND LOYALTY (THE CASE OF PT. BANK RAKYAT INDONESIA)

Ndruru, Erbon Gregorius (President University, 2024)

The objective of the study is to analyze the relationship of service quality on customer satisfaction, service quality on word-of-mouth, customer satisfaction on word-of-mouth, service quality on brand loyalty, customer ...

IMPROVING THE IMPACT OF BIO-BASED PLASTIC MATERIALS ON BABY PRODUCTS FROM CIRCULAR ECONOMY PERSPECTIVE TOWARDS BUSINESS OPERATIONS: STUDY CASE AT PT. XYZ

Jiangyue, Liang (President University, 2024)

As one of the driving forces of social and economic development, various enterprises have internal human resources composition that is also an important factor in promoting enterprise development. The purpose of this ...

IMPROVING THE IMPACT OF BIO-BASED PLASTIC MATERIALS ON BABY PRODUCTS FROM CIRCULAR ECONOMY PERSPECTIVE TOWARDS BUSINESS OPERATIONS: STUDY CASE AT PT. XYZ

Samodro, Aryudhono (President University, 2024)

The manufacturing processes of baby products by creating a sustainable product, especially the usage of bio-based plastic material, is quite challenging. Companies must drive and strive to deliver the environmental ...

IMMERSIVE VIRTUAL REALITY FOR WORKFORCE TRAINING IN ADVANCE MANUFACTURING INDUSTRY: A FIELD RESEARCH AT SIEMENS ADVANCE MANUFACTURING TRANSFORMATION CENTRE (AMTC) SINGAPORE

Ahrif, Irwan (President University, 2024)

igital transformation is propelling rapid changes in advance manufacturing, necessitating a highly skilled workforce capable of operating increasingly complex technologies. However, traditional training methods face ...

DESIGNING A HEALTHY LIFESTYLE CAMPAIGN THROUGH SOCIAL MEDIA: A CASE STUDY OF EFFALEA GYMNASTICS STUDIO

Prameswari, Kusumadewi Renggita (President University, 2024)

A healthy lifestyle is the simplest and most appropriate style to do. One thing you can do is do gymnastics. However, currently, gymnastics is still largely ignored by some people, especially women. Based on a survey ...

DESIGNING AN EDUCATIONAL BOARD GAME FOR CHILDREN AGED 6-8 YEARS: ENHANCING SEXUAL UNDERSTANDING AND PERSONAL SAFETY WITH TEACHER GUIDANCE

Najla Purwita, Fauziyah (President University, 2024)

Sexual violence against children happens if a child interacts with an older person or adult, such as a stranger, sibling, or parent, and is used as an object to satisfy the perpetrator's sexual desires. This action is ...

DESIGNING AN ACTIVITY FOOD RECIPE ILLUSTRATION BOOK TO PROVIDE INSIGHT INTO BALANCED NUTRITION FOR INDONESIAN CHILDREN AGE 6-12 YEARS OLD

Raihanni, Muthia (President University, 2024)

One of the health problems in Indonesia that is currently increasing is P TM (noncommunicable diseases). PTM is a disease that cannot be transmitted to other people. This disease develops slowly and occurs over a long ...

REDESIGNING VIVA COSMETICS MILK CLEANSER AND FACE TONIC SURFACE PACKAGING USING SEMIOTIC STUDIES TO STRENGTHEN MEANINGFUL PACKAGING

Saputra, Najma Kenisha (President University, 2024)

Viva Cosmetics is a cosmetic brand owned by P.T. Vitapharm since 1962, Viva Cosmetics has offered a variety of items, including foundation, blush, milk cleanser, toner, and more. Because the emergence of new local skincare ...

DESIGNING INFORMATIVE SHORT VIDEO AND MULTIMEDIA TO HELP EDUCATE PEOPLE ABOUT SAFETY AWARENESS INSIDE A CROWD

Jinan I., Rania Izzul (President University, 2024)

The presence of crowds is a familiar aspect encountered in various settings. Despite this, there exists a significant lack of awareness regarding crowd safety, with individuals often underestimating the inherent dangers. ...

STUDENT TEACHERS’ SELF-ASSESSMENT OF UNDERSTANDING AND IMPLEMENTATION OF CLIL: A CASE STUDY AT PRESIDENT UNIVERSITY

Sutami, Nadia (2024)

Content Language Integrated Learning (CLIL) has emerged as a significant methodology in bilingual education, integrating content instruction with foreign or second language learning. This study explores the implementation ...

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