Abstract:
The final project is entitled "IMPLEMENTATION OF PUBLIC RELATIONS STRATEGY
IN RAISING AWARENESS ABOUT THE TURUNTANGAN JAKARTA PROJECT IN
KAMPUNG PASIR CAU KULON, CIANJUR REGENCY''. The goal of this final project is
to implement a public relations strategy with 6 projects, namely creating content on 2 social
media, extensive collaboration networks, fundraising, media partnerships, key opinion leader
collaboration and news media releases to increase public awareness and succeed in
sustainable project activities in the form of water irrigation clean-up and the construction of
an emergency school system initiated by the Turun Tangan Jakarta Volunteer Movement in
Pasir Cau Kulon, Cianjur Regency.
TurunTangan Jakarta Volunteer Movement is experiencing problems in implementing public
relations for a sustainable project that will be held in earthquake-affected areas and is above
the active Cugenang fault due to the limited number of volunteers, the lack of capability of
public relations volunteers and the ability to implement various public relations strategies
which have a vital role in success sustainable project. Therefore, TurunTangan Jakarta is
collaborating with AKSARA to implement a public relations strategy consisting of the 6
projects above to build awareness, trust and a strong network of all elements that will help
solve problems in Pasir Cau Kulon, Cugenang Regency. This village is an isolated area
located above the active Cugenang fault which has problems with a clean water crisis and
children's delays in learning, however, due to the chaos in handling the earthquake by the
government, Pasir Cau Kulon did not get assistance according to the conditions of the people
there. Based on these 2 problems, TurunTangan Jakarta plans to solve these problems by
collaborating with AKSARA as an organization that has the capability to implement public
relations on projects that will be held by the volunteer movement.
