• DESIGNING SOCIAL MEDIA CAMPAIGN CONCEPT OF ONLINE SEXUAL HARASSMENT TO CHANGE PEOPLE PERCEPTION IN SEXUALISING PEERS ON INSTAGRAM 

  Saragih, Vanilla Folia Imvrina (President University, 2020)

  Online sexual harassment not only take place in urban or domestic place, but now digitally. Indonesia has an increase of 300% for sexual cyber crime cases since 2018. The problem that can be identified is the lack of ...
• THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATIONS IMPLEMENTATION TOWARDS THE BRAND AWARENESS OF BLANJA.COM 

  Fitri, Ulfa Dinyah (President University, 2020)

  Online shoppers in Indonesia are increasing today. According to McKinsey report (2018), there are around 30 million online shoppers and will increase by about 9% in 2020 with largest population of it are those aged 19 to ...
• @NIVEAMEN_ID CAMPAIGN: A SOCIAL SEMIOTIC ANALYSIS ON INDONESIAN MEN SKIN CARE PRODUCTS 

  Nugraha, I Gede Wika Taruna (President University, 2020)

  The explosive growth of the beauty industry in Indonesia has led to a plethora of beauty products for men. One of the brands for men's beauty products is Nivea Men, with several branches including in Indonesia. Facing a ...
• CULTURAL DIPLOMACY IN STRENGTHENING THE IMAGE OF INDONESIAN NATION THROUGH CIRCUIT OF CULTURE: FINAL PERFORMANCE OF INDONESIAN ARTS, AND CULTURE SCHOLARSHIP 2019 

  Dewi, Ni Putu Eka Budi Pradnya Wulandari (President University, 2020)

  Indonesian Arts and Culture Scholarship (IACS) along with Indonesia Channel (INCHAN) that displays Indonesian arts, and culture is a program which is held by The Directorate of Public Diplomacy, the Ministry of Foreign ...
• THE CIRCUIT OF CULTURE AND ORGANIZATIONAL BRANDING: THE BRANDING STRATEGIES OF AIESEC IN INDONESIA 

  Larasati, Maria Regina Pinkan (President University, 2020)

  In the Public Relations world, in addition to communicating well with all groups, the Public Relations people must also have several abilities such as excellent communication skills, writing skills, negotiation skills, and ...
• PT. CAKRAWALA ANDALAS TELEVISI (ANTV) RESPONSES TO CRISIS COMMUNICATION (CASE STUDYOF PESBUKERS RAMADHANAND SAHURNYA PESBUKERS 2019) 

  Nuria, Nadia Suci (President University, 2020)

  PT. Cakrawala Andalas Televisi faced a crisis communication when two its program, Pesbukers Ramadan and Sahurnya Pesbukers received a warning from MUI. This study focused on how PT. Cakrawala Andalas Televisi responses to ...
• THE USE OF VISUAL MOTIF AS A SYMBOL OF THE CONFLICT TO ADD DRAMATIC EFFECT 

  Perdana, Muhammad Adnan Arrya (President University, 2020)

  Film production process has several stages. In the production of films, the director has a very important role and responsibility for the overall activities in making a film. In the film production process, the director ...
• SELF DISCLOSURE THROUGH INSTAGRAM STORY CASE STUDY: COMMUNICATION STUDENTS AT PRESIDENT UNIVERSITY 

  Ngongoloy, Kezia Sinta Sharon (President University, 2020)

  Basically self disclosure occurs because of a sense of trust and comfort to others. However, in the Instagram story some of the President University Communication Students are opening while Instagram is a public space that ...
• THE CHALLENGE OF RADIO STATION FACING THE RISE OF SPOTIFY: ELFARA RADIO CASE STUDY 

  Achmad, Eveline Zandra (President University, 2020)

  In this sophisticated era, people use various media to get entertainment and find the latest information. Radio which has long been used by people until today still survives in the midst of a digitalization era. This study ...
• STRATEGIC MANAGEMENT MEDIA OF INSTAGRAM ACCOUNTS ON ACHIEVING MEDIA GOALS CASE STUDY: @CCHANEL_ID 

  Agustin, Chaerani (President University, 2020)

  C Channel Indonesia which focuses on Instagram @cchannel_id media team and to know how the development of strategic management media by analyzing competitors manually or by using a fanpage-curma to find out significant ...
• HUBUNGAN ANTARA POLA KOMUNIKASI TERHADAP KINERJA KARYAWAN INDIRECT PT. SAMSUNG ELEKTRONICS INDONESIA 

  Harianto, Oky (President University, 2020)

  Tujuan penelitian ini adalah: (1) Untuk Mengetahui Hubungan Antara Pola Komunikasi terhadap Kinerja Karyawan indirect PT Samsung Electronics Indonesia (2) Untuk Mengetahui Faktor yang Berhubungan Antara Pola Komunikasi ...
• THE USE OF INSTAGRAM FOR MAINTAINING MOTHERCARE INDONESIA’S BRAND LOYALTY 

  Davina, Ruth Narda (President University, 2020)

  Social media are now commonly used to gain brand loyalty in order to achieve better revenue for companies, including what Mothercare Indonesia, as one of the top mothers and kids’ retailers in Indonesia, does. This research ...
• THE USE OF SOUND EFFECT TECHNIQUE (SFX) IN DIEGETIC OFFSCREEN TO BUILD SUSPENSE IN THE BLANK CANVAS FILM 

  Dewi, Thalia Charisma (President University, 2020)

  The sound element has an important role and cannot be separated from the process of creating film works. One of the functions of the sound element is as a signal that indicates how emotionally it should respond to the ...
• PENGARUH KOMUNIKASI INTERPERSONAL DAN GRATITUDE TERHADAP BODY IMAGE PADA MAHASISWI DI PRESIDENT UNIVERSITY 

  Tambunan, Eva Kristina (President University, 2020)

  Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi interpersonal dan gratitude terhadap body image pada mahasiswi di President University. Penelitian ini melibatkan 200 orang mahasiswi semester 1 – 4 untuk ...
• THE INFLUENCE OF BRAND AMBASSADOR ON BRAND IMAGE AND CONSUMER BUYING DECISION 

  Situmorang, Silvia Desi Beatrice (President University, 2020)

  The use of e-commerce becomes very massive recently, especially in Indonesia. In Shoutheast Asian Indonesia is number one country that visit e-commerce the most. Currently the two biggest e-commerce platform in Indonesia ...
• PUBLIC RELATIONS STRATEGY OF WEBER SHANDWICK INDONESIA IN MAINTAINING THE BRAND IMAGE OF VESPA 

  Saqina, Arnez Dikayani (President University, 2020)

  Weber Shandwick Indonesia as a public relations consultant for PT Piaggio Indonesia has shown that by having good media relations, it can help the company to maintain the brand image of Vespa and ensure the public to know ...
• DIFFERENCES OF LOYALTY STUDENTS IN PRESIDENT UNIVERSITY TOWARDS STUDY PROGRAM ACCREDITATION LEVEL A, B, AND C 

  Sanurwin, Avicenna Reformaputra (President University, 2020)

  In a University and study program, accreditation level has been an indicator of quality. Loyalty of students is one of the most important part in an education institution. This research want to uncover if the accreditation ...
• LOOKING THROUGH THE CIRCUIT OF CULTURE: EMPLOYER BRANDING CAMPAIGN TREND IN ‘LIFE AT GOJEK’ 

  Prameswari, Sabiella (President University, 2020)

  The rise of the term employer branding in the past few years led companies to build their employer brand identity by utilising digital channels. As a company dominated by Millennial employees, Gojek does not pass the ...
• TO CREATE AND FOCUS ON A PARTICULAR FEELING USING THE LONG TAKE IN STUPOR FILM SCENE 9 

  Ramadhani, Rizkyta Putri (President University, 2020)

  Today’s film having many editing cuts and combine in them together becomes a challenge itself. In every cuts sometimes the duration per shot only stick out to less than three second, different with the long take which can ...
• MEDIA FRAMING TOWARDS INDONESIAN CELEBRITY IN TELEVISION INFOTAINMENT 

  Rifaldi, Rifqi Syahfiar (President University, 2020)

  Construction identity of Indonesian celebrities through media infotainment was talk about how infotainment media show to their audiences of television celebrities who create an activity and information about the celebrity ...

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